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Hype

Aronson, Steven M. L.

New York, NY, William Morrow & Co., 1983, 1st Edition, Hard Cover, w/Dust Jacket, Size=6.5"x9.5", 399pgs(Index), illus: 49 B/W Photos, Condition: Fine/Fine- w/Dust Jacket, DJ rear cover slightly rubbed, DJ front flap crease, o.w. clean, tight & bright. No ink names, tears, chips, etc. Price unclipped. ISBN 0688012280 Subjects: Celebrities; Advertising; Fashion; Plastic Surgery; Celebrity Hype; Cultural Criticism; (Book No. 184583)

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26th annual of advertising art

Art Directors Club of New York

New York, NY, Watson-Guptill, 1947, 1st Edition, Hard Cover, w/Dust Jacket, Size=8.5"x11.5, 316pgs, illus: COLOR & 326 B/W Illus, Condition: VG/Good w/Dust Jacket, Clear stiff plastic DJ chipped & torn at top & bottom edges, 3/8" scrape mark at head of book spine, covers a little dirty right at top & bottom edges, o.w. clean, bright & tight. NO ink names, bookplates, etc. Subjects: Commercial Art; Advertising Art; (Book No. 129291)

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The Ayer Idea in Advertising

Author Not Stated

Philadelphia, PA, N. W. Ayer & Son, 1912, 1st Edition, Hard Cover, No Dust Jacket, Size=5"x7.5", 44pgs, Condition: VG- No Dust Jacket, Brown covers, gold lettering. Minor shelfwear head & foot of spine, fore-edge corners, o.w. clean & tight. No ink names, bookplates, etc. Subjects: Advertising; (Book No. 190998)

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Alum in Baking Powder The complete text of the "Trial Examiner's Report upon the Facts"

Averill, Examiner Edward M.

New York, NY, Royal Baking Powder Co., 1927, 1st Edition, Hard Cover, no Dust Jacket, Size=6"x9", 90pp(Index), Condition: VG no Dust Jacket, 3/8"x1/4" cloth tear at front fore-edge, faint foxing specks on back of Title Page, o.w. clean & tight. NO ink names, bookplates etc. Subjects: False Advertising; Fair Trade; Trials; FTC; American Business; (Book No. 122105)

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Advertising and Competition

Backman, Jules

New York, NY, New York U.P., 1967, 1st Edition, Hard Cover, w/Dust Jacket, Size=6"x8.5", 239pp(Index), illus: 34 Data Tables & 30 Charts, Condition: Fine/VG+ w/Dust Jacket, Yellow portions of DJ are a little dirty, o.w. clean, tight & bright. NO ink names, bookplates, DJ tears etc. Subjects: Advertising; Competition; Economic Study; (Book No. 098114)

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The Permissible Lie The Inside Truth About Advertising

Baker, Samm Sinclair

Cleveland, OH, World Publ. Co., 1968, 1st Edition, 1st Printing, Hard Cover, w/Dust Jacket, Size is 8vo, 236pp(Index), Condition: VG+/VG w/Dust Jacket, DJ lightly rubbed on covers & has 1/4" tears (2), o.w. clean & tight. NO ink names etc. Subjects: Advertising; Expose; (Book No. 079651)

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A Concise History of Posters: 1870-1970

Barnicoat, John

New York, NY, Harry N. Abrams, Inc., 1972, 1st Edition, Hard Cover, w/Dust Jacket, Size=6."x8.5", 288pgs(Index), illus: 273 Illus. (72 COLOR), Condition: VG+/VG+ w/Dust Jacket, Page ends agetoned, faint 1/8" star stamp on bottom page ends, o.w. clean and tight. No ink names, underlines, tears, chips, etc. Contents & book cover bright & in Near Fine condition. ISBN 0810900726 Subjects: Posters; Illustrated Books; Advertising; (Book No. 238052)

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The Forties When We Were Dreamers of Dreams

Barron, Ray

Boston, MA, Branden Publishing Co., 1987, 1st Edition, Hard Cover, w/Dust Jacket, Size=6.5"x9", About 160pgs, illus: 12 Photos, 9 Ads, Condition: Fine/Fine w/Dust Jacket, Clean, tight & bright. No ink names, tears, chips, foxing etc. Price unclipped. ISBN 0828319154 Subjects: Nostalgia; World War II; United States; Social Life; Social Customs; Advertising; Biography; (Book No. 157467)

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The Forties When We Were Dreamers of Dreams

Barron, Ray

Boston, MA, Branden Publishing Co., 1987, 1st Edition, Hard Cover, w/Dust Jacket, Size=6.5"x9", About 160pgs, illus: 12 Photos, 9 Ads, Condition: Fine/Fine w/Dust Jacket, Clean, tight & bright. No ink names, tears, chips, foxing etc. Price unclipped. DJ in a clear plastic protective wrapper. ISBN 0828319154 Subjects: Nostalgia; World War II; United States; Social Life; Social Customs; Advertising; Biography; (Book No. 151662)

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Integrity in a Changing World Seventy-Five Years of Industry Self-Regulation Through the Audit Bureau of Circulations

Bennett, Charles O.

Chicago, IL, Mobium Press, 1989, 1st Edition, Hard Cover, no Dust Jacket, Size is 8vo, 262pgs, Condition: Fine no Dust Jacket, Clean, tight & bright. NO ink names, bookplates etc. Subjects: American Industry; Self-Regulation; Advertising; Publishers; Auditing; (Book No. 087134)

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The Economic Effects of Advertising

Borden, Neil H., M.B.A.

Chicago, IL, Richard D. Irwin, Inc., 1942, 1st Edition, Hard Cover, No Dust Jacket, Size=6.5"x9.5", 988pgs(Index), illus: About 175 Data Tables, Condition: VG No Dust Jacket, Page ends dull, ink owner name inside front cover, cover fore-edge corner tips slightly worn, o.w. clean, bright and tight. Text in Fine condition. Subjects: Advertising; Economics; Product Demand; Product Services; Product Costs; Advertising Ethics; Technical Studies; (Book No. 215822)

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It's Fun to Retire

Brewster, Arthur Judson (Robert K. Hier, Drawings) *Author SIGNED/INSCRIBED *

Syracuse, NY, Syracuse U.P., 1949, 1st Edition, Hard Cover, w/Dust Jacket, Size=5.5"x8", 200pgs, Condition: VG+/Good+ w/Dust Jacket, DJ chipped at head of spine & at top fore-edge corners & 1" tear (2), o.w. clean & tight. Contents bright except brown spot on Half Title Page. NO ink names, bookplates, etc. Author SIGNED/INSCRIBED! Subjects: College Teachers; Advertising; AUTOGRAPHED; (Book No. 098213)

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It's Fun to Retire

Brewster, Arthur Judson (Robert K. Hier, Drawings) *Author SIGNED/INSCRIBED!*

Syracuse, NY, Syracuse U.P., 1949, 1st Edition, Hard Cover, w/Dust Jacket, Size=5.5"x7.5", 200pgs, Condition: VG+/VG w/Dust Jacket, 1/8" high x 1" DJ chip across head of spine area, faint dust foxing specks on top page ends, fore-edge page ends lightly browned, o.w. clean, bright and tight. No ink names, bookplates, etc. Price unclipped. Author SIGNED/INSCRIBED on front endpaper, DJ in a clear plastic protective cover. Book covers and text bright and in Fine condition. Subjects: College Teachers; Advertising; AUTOGRAPHED; University Press; (Book No. 203391)

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Moscow Meets Madison Avenue

Burandt, Gary w/Nancy Giges

New York, NY, HarperCollins, 1992, 1st Edition, 1st Printing, Hard Cover, w/Dust Jacket, Size is 8vo, 222pgs, illus: B/W Photos, Condition: VG+/Fine w/Dust Jacket, A 1" long black pen mark on bottom page ends, o.w. clean, tight & bright. Subjects: Advertising Agency; Young & Rubicam; (Book No. 061993)

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Moscow Meets Madison Avenue

Burandt, Gary w/Nancy Giges

New York, NY, HarperCollins, 1992, 1st Edition, 1st Printing, Hard Cover, w/Dust Jacket, Size is 8vo, 222pgs, illus: B/W Photos, Condition: VG+/Fine w/Dust Jacket, A 1" long black pen mark on bottom page ends, o.w. clean, tight & bright. Subjects: Advertising Agency; Young & Rubicam; (Book No. 061994)

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Lord of Attention Gerald Stanley Lee & the Crowd Metaphor in Industrializing America

Bush, Gregory W.

Amherst, MA, U of Massachusetts Press, 1991, 1st Edition, Hard Cover, w/Dust Jacket, Size is 8vo, 224pp(Index), illus: 5 B/W Photos, Condition: Fine/Fine w/Dust Jacket, Clean, tight & bright. NO ink names, bookplates, DJ tears etc. Subjects: Biography; Advertising; (Book No. 086396)

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Printing For Commerce Specimens Exhibited by the Institute 1926

Calkins, Earnest Elmo (Intro)

New York, NY, John Day Co., 1927, 1st Edition, Hard Cover, No Dust Jacket, Size=9.5"x12", 100pgs, illus: 50 Plates, Condition: VG- No Dust Jacket, Red covers dented on spine 3" below head of spine, o.w. clean & tight. No ink names, bookplates, etc. Text bright & in Fine condition. Subjects: Printing; Advertising; Commercial Prints; Illustrated Books; (Book No. 182848)

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Memoirs of a Longshot...A Riproarious Life

Campbell, W. Cothran "Cot" *Author SIGNED!*

Xlibris Corporation, 2007, 1st Edition, Hard Cover, DJ with Mylar, Size=6.5"x9.5", 325 pages, illus: 30 B/W Photos, Condition: Fine/Fine- DJ with Mylar, DJ rear flap has light crease, DJ nicked at top rear fore-edge corner, o.w. clean, tight & bright. No ink names, bookplates etc. ISBN 1425748864 SIGNED by author. Subjects: Ex-Alcoholics; Autobiography; Advertising Agency; Thoroughbred Racing; Horse Racing; Racehorse Owners; Autobiography; AUTOGRAPHED; (Book No. 165861)

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From Those Wonderful Folks Who Gave You Pearl Harbor Front-Line Dispatches from the Advertising War

Femina, Jerry Della

New York, NY, Simon and Schuster, 1970, 1st Edition, 1st Printing, Hard Cover, DJ with Mylar, Size=6"x8.5", 253pgs, Condition: Fine/Fine DJ with Mylar, Clean, bright and tight. No ink names, tears, chips, foxing, etc. Charles Sopkin, Editor. Price unclipped. DJ in a clear plastic protective cover. ISBN 0671205714 Subjects: Ad Agency; Advertising; (Book No. 230915)

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Testing Advertisements A study of copy testing methods in theory and practice

Firth, L. E.

New York, NY, McGraw-Hill Book Co., 1934, 1st Edition, 1st Printing, Hard Cover, Dust Jacket, Size=5.5"x8.5", 282pp(Index), Condition: VG+/Fine Dust Jacket, DJ heavily chipped, torn & is worn at fore-edges, page ends a little dirty, o.w. book is clean, tight & fairly bright. NO ink names, bookplates, etc. Subjects: Advertising; Copy Methods; Advertisements; (Book No. 125262)

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